16.10.2024

4 Common Mistakes in work with SMM That Could Be Holding Your Business Back

4 Common Mistakes in work with SMM That Could Be…

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  1. Misunderstanding the Role of an SMM Specialist 🎭: If you think that hiring an SMM specialist will immediately bring a flood of sales, it might be time to reconsider your expectations.

The primary role of an SMM specialist is to grab attention through reels, make your page user-friendly, and leave a positive impression on your potential customers.

Once you launch targeted ads, the SMM expert helps engage the audience, introducing them to your brand and products. It's crucial to properly combine the work of SMM, targeted ads, and sales funnels to achieve results.

  1. Lack of Unit Economics 🤔: If you don’t know the maximum cost of acquiring one customer or what percentage of your revenue can be allocated to marketing and advertising, you risk running into losses.

  2. No Strategy 🫣: Just posting videos and hoping things will happen by themselves won’t work anymore. Yes, it might have worked before, but as competition grows, online success becomes more challenging every year. You need a clear strategy to guide clients through the sales funnel and understand what works and where people drop off without making a purchase.

  3. Silence 🤐: If you don’t ask questions, you risk creating false expectations and misunderstanding what you are paying for. The longer you stay silent, the more doubts and miscommunications arise.

I'm sharing my experience — I’ve been in SMM since 2019. I've worked in various roles, on different projects and niches, built teams, closed collaborations, and even ran an agency. It’s been quite a journey 😃.

I used to think there was no need to talk about the basics since everyone has heard about them 1000 times. Yet, people are still surprised by unit economics and always ask what it means.

Well, feel free to book a consultation, and I’ll explain how to calculate it, who to hire, how much to pay, for how long, and where to start. I’ll answer all your questions on how to begin promoting your business on social media.

You can ask me your questions in DM 📩

  • Social Media Advertising
  • Marketing & Communications
  • Social media + Marketing
  • Marketing & Branding
  • Social Media Ads Design

Experienced SMM Strategist with a focus on Fashion, Beauty, and Real Estate. 

I have been managing social media accounts

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