Expertise
- Marketing
- Social media
- Marketing Strategy & Planning
- Campaign Management
- Personal branding photographer
Summary
With a Master of Science in Marketing Management from University of Lusaka and a Bachelor of Arts in Communication and International Studies from Monash University, Xobbe is a marketing professional with a passion for creating and delivering impactful messages across various platforms. She has multiple certifications in branding, marketing, and career development from LinkedIn.
As a Marketing Specialist at Fujairah International Airport, she coordinates and executes marketing campaigns, events, and promotions, reaching diverse and global audiences. She also manages the airport's social media presence, increasing engagement, traffic, and brand awareness. Previously, she worked as a Communications Specialist at EDC, where she supported a USAID-funded project to improve literacy and education outcomes in Zambia. She developed and disseminated public relations materials, success stories, and newsletters, showcasing the project's achievements and impact.
Xobbe is also an entrepreneur and a mentor, who founded Trendjetter, a business strategy and consulting firm, and Let's Talk Business, an online webinar series that features experts and insights on various topics. She contributes to the Entrepreneurship section of the Zambia South Africa (ZASA) magazine, sharing her knowledge and experience with aspiring and established business owners. She is committed to helping youth and communities to develop the essential skills and opportunities to thrive in the global market.